Surviving and Thriving in Good and Bad Times
There’s a wonderful Norwegian saying, I’m told it rhymes – “Det finnes ikke dårlig vær, bare dårlig klær!” It translates to “There is no bad weather, only bad clothes!”. To which I wholeheartedly...
View ArticleTHINK! It doesn’t grow old…I hope.
When Tom Watson brought three companies together and struggled to form a single culture he landed on the motto: THINK. When I encountered the idea it had already built a culture that was the envy of...
View ArticleHuman Years and Computer Years
I searched on “computers in 1975”, the year I went pro, going from student to cub sales guy for IBM and, to my horror, this is what I got. How long ago was that? And what does that number mean in human...
View ArticleMcDonald’s is Giving Away Their New Product, What About You?
McDonald’s is giving away their new chicken sandwich free with a $15 purchase. McDonald’s is doing this; giving their heavily advertised new product away. Yeah, McDonald’s, one of the best-known...
View ArticleFree Online Marketing 101 Training to Beat the Pandemic
I’m doing something new and wanted to tell you about it. Marketing 101 Online – for Small Business Owners. Free one-hour Zoom sessions that focus on getting small businesses through this crazy time...
View ArticleBig Fish in Little Ponds: the new marketing strategy
Ever heard the saying “Don’t be a big fish in a small pond”? It started out (in 1881) as a warning: watch out or a “bigger fish” will come along and eat you. Good advice back then when bigger companies...
View ArticleDon’t bet the ranch and don’t sweat the failures.
Some of the most successful marketing campaigns I’ve been involved with have been the messiest. Some of the most successful entrepreneurs I’ve had the privilege of working with have made the most...
View ArticleWhy Do You Make It So Hard??
Companies think making it hard to cancel a subscription, order, trial, etc., creates fewer cancellations. I disagree. I disagree because when you go to a website to cancel something you already decided...
View ArticleWhat I had to say to VentureBeat
I was invited to be part of a panel last week to discuss how small businesses with shrinking budgets can turn small budgets into leads. We were part of VentureBeat’s (Transformative technology coverage...
View ArticleA Wonderful New Documentary and It’s Simple, Smart Marketing
Mattias Olsson is a Swedish film maker. His latest film, a documentary, is “The Art of Slowing Down Time, 164 Days Alone at Sea”. I highly recommend it. This post is mostly about it. But first, a quick...
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